"Let us hope that 2005 brings more of this company" Evening Standard . . . . . "One of the best new theatre companies around" Edinburgh Evening News . . . . . "Come and see it and be edutained" Rogues and Vagabonds . . . . . "An eclectic yet unified style" Time Out . . . . .


A Short History of Activated Image
 

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Amy Evans' Strike, The Straight Man and Latin! originated at the Edinburgh Festival. Latin! transferred to Brighton's Marlborough Theatre, then London's New End Theatre, and finally played three weeks at the King's Head, Islington: being a comedy by Stephen Fry, and having generated some rent-a-quote outrage from the Tories over its satirical depiction of a boys' prep school, it was a significant commercial success. Revenue generated paid for development work on The Straight Man and The Principle of Motion.
 
With 2003's acclaimed devised show The Principle of Motion, Activated Image settled on its current direction, moving further away from traditional text-based theatre. This devised piece focused on stories of automata and artificial intelligence and twinned two main narrative strands with a number of tangential set pieces, some non-verbal, some improvised.
 

The Principle of Motion (2003)
 
Music, always very important to our work, gained an even more central role with the introduction of modern dance influences in the physicality, particularly in the segues between the play's twenty one scenes. We attempted in the construction of the piece to express the randomness and unpredictability of an exciting conversation: when we talk - when we tell stories - we dive in and out of subjects, jump from one sub-clause to another, allow a certain word or thought to take us off in a new direction. The play likewise was non-linear; one scene would "interrupt" another.